12 Great On-Page SEO Factor and Technique in 2018

12 Great  On-Page SEO Factor and Technique in 2018

Every year on page search engine ranking factors and algorithm update with Google’s advances. Google rankings now are based on quality, merit, social proof, and authority. The way we go about learning SEO is a little different than average SEO tutorial. The main component of any  SEO campaign is On-Page SEO. This is basic tutorial to learning on-page SEO, it requires a knowledge of technical SEO experience already. On-Page SEO cover all of the basics such as title tags and meta descriptions , rel=canonical, and JavaScript. It is all about optimizing website pages to help them get rank in Google & other search engines while Off-Page SEO is mostly about building links, In On-Page SEO we fix  the page level elements of a website. It is most difficult and fruitful part when it comes about optimizing a website so that your website ranks well on major search engines for their targeted terms. List of all factors are given below .

 1) Website Speed Optimization: Any website owner speed up WordPress is an essential skill because page load speed influence everything from traffic to bounce rate to to conversions, user satisfaction and, ultimately, profits. If it is unchecked WordPress website becomes slower over time get more complex and thus become less efficient.

They range from basic all the way to advanced measures so that the users of advanced skill levels will  find something they can implement. Are you ready for this? Then keep reading. Ways to Speed up Word Press as below

• Invest in Quality Hosting
• Use latest version of WordPress.
• Use the proper theme.
• Set up monitoring
• Image Optimize
• Disable your Hot linking.

Page loading speed is only one factor among others, speed isn’t everything. The goal is to create high quality website.

2) Image Optimization: Image SEO optimization is one of the building blocks of on page optimization. Images are a strong visual opponent  of webpage. They say that a ‘Picture is better than a thousand words’. If used properly they can transmit your message in just a single  glance while a careless use of images can destroy your whole impression. In addition to this, images can be a good source of traffic   from Google Image Search and other Image Search engines. The most important Image Optimization factors include the alt tag, title tag, image size, image name and image linking.

 

 

3)Internal Linking:    It’s crucial for your SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right  internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. Broadly  speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain. This can refer  to the main site navigation, like the links you see above this article to our sections on SEO, PPC etc. There are other reasons:

• It provides your audience with further reading options. For example, if you are writing about a new product or service from Twitter, and we’ve written a great post on Twitter in the past, link to it. It provides context for the reader and promotes older content…It helps to improve your ranking for certain keywords. For example, if we want a page to rank for ‘search marketing statistics’ and we have a page containing these, then we can point people the page using the relevant anchor text. This sends a clear signal to Google  that this page is relevant to search users typing in that phrase.
• It can help you to promote events and other paid services. If we’re talking about link-building and we have a great speaker on covering that topic at an upcoming event, that’s an opportunity to promote them.
• It helps Google to crawl the site. Internal links in articles, as well as in category and tag pages, help Google to index pages more  efficiently.

4) Robots.txt and Meta Robots: We grouped meta robots tag and robots.txt file in same category, both doing same thing in different way. One of them is file other one is  HTML tag they both can allow or deter search engine bots  from crawling your website. The robots.txt file you create that exists as a bots to Google and Bing where to crawl and where not to crawl and it is webmaster file to instruct web robots how to crawl page on their website.robots.txt file is part of the the robots exclusion protocol (REP), a group of web  standards that regulate how robots crawl the web, access and index content, and serve that content up to users.

Example: Our robots.txt file

https://iitianinfotech.com/robots.txt

The meta robots tag is a tag that you can add to the header of your website, to give certain robots such as Google bot instructions on  how to crawl your website. For a quick example, this is how a few of them would look.

<meta name=”robots” content=”index,      follow” />

While the meta-robots tag probably isn’t a direct ranking factor itself, it can still play a vital role in the overall optimization  (SEO) of your website.

5)Server Optimization: One of the first things we do when we start doing SEO for a new client is check out the server that the website sits on. Some of the things are below:

• old websites that still might be indexed
• file permissions
• folders, images, and other resources
• the overall file/folder hierarchy
• anything else that might be out of place

At one point we actually wrote a PSA to webmasters across the globe because we were finding so many servers with multiple websites  sitting on them. This might not sound like a huge deal but imagine the confusion if someone lands on the old site and starts finding  conflicting information. In this section of the guide we are mainly going to focus on Linux server being that they  cover such a large portion of the market, however understanding Windows servers as well can be beneficial.

HTTP status codes

It give information of server to user, such that page not found or one was redirect. It won’t help you rank better on the web, but gaining a technical understanding of the most popular status codes will make you a much stronger and smarter SEO consultant in general Some of the most popular status codes from an SEO standpoint are:

HTTP Status Code	Reason
200	OK
301	Moved Permanently (Redirected)
302	Temporary Redirect
403	Forbidden
404	Not Found
500	Internal Server Error
502	Bad Gateway

6)Meta Description Optimization: It is one of the page’s meta tags. For the quality of a web page webmaster can briefly sketch out its  content. The meta description  is an HTML tag  in HTML code  for the page.

<meta name=”description” content=”A page’s description,     usually one  or two sentences.”/>

This is why optimizing the meta description is so important, as is optimizing your titles. Characteristics of a good meta description Just about every article on meta descriptions will include some of these, but I have combined all that make sense to me to come up with this list. It can be up to 155 characters — and sometimes more. It should be actionable and written in an active voice. If you consider the meta description the invitation to the page, you can’t just make it “A mixed metaphor describing a non-existent, yet implicitly high level of qualification.

• It should include a call-to-action, if you have a product for the tech-savvy, focusing on technical specs of the product could be a good idea – manufacturer, SKU, price, things like that. If the visitor is specifically looking for that product, the chances are you won’t have to convince them, and the presence of information like the price will trigger the click. Note that you could, of course, use rich snippets for this as well.
• It should match the content.-This is important. Google will find out meta descriptions that try to trick the visitor into clicking and might even penalize the site that do this. But apart from that, misleading descriptions will probably increase bounce rate and is a bad idea for that reason alone. You want the meta description to match the content on the page.
• It should contain the focus keyword.-If the search keyword matches text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results and that will make the link to your site even more inviting.
• .The meta description should be unique.-If your meta description is the same as those on other pages, the user experience in Google will be hampered. Although page titles might vary, all pages will appear to be the same because all the descriptions are the same. If you intentionally want/need/are tempted to create a duplicate meta description, you’d be better off leaving the description blank and Google will pick a snippet from the page containing the keyword used in a search.

 

7) Title Tag Optimization: Title tag is oldest  and most important attribute of webpage layout  and very useful for your on site optimization. Count your words and title tag is  good for 50-70 characters or about 512pixels in length .Excess characters in title tag will eliminated by search engine. If  you want higher rank then words in your title tag also include in your body of the content. Title tag would be great if it in H1 title tag. People doesn’t read your body unless they like your title. Title tag is simplest and most important aspect of on page SEO.HTML code for Title tag as follows:

<title>Your Keyword | Name of Your Company</title>

OR

<title>Key Phrase Example | Category | Name of Company</title>

 

                                               

8) Headings / H Tags: For on-page SEO the Header tag is important factor because it communicates to the search engine and showing what your website is about. Search engines recognize the copy in your header tag than the rest. The h2 is a subheading and contain similar keywords to h1 tag and in the same way h3 is a subheading for your h2 tag and also contain similar keywords and so on. It is a hierarchy based tag, and the above being more important than the below. H1 tag is more bold, important as compared to another following tag like H2,H3.H6 its font is small and   least important tag.

Definition of Heading Tags:

Heading Tags are well-defined by www.iitianinfitech.com that:

<h1> to <h6> tags are used to define Heading on a web document.

 <h1>          Iitian.com            </h1>

 <h2>       Iitian.com          </h2>

  <h3>      Iitian.com       < /h3>

  < h4>     Iitian.com     </h4>

  <h5>     Iitian.com   </h5>

  <h6>   Iitian.com </h6>

9) Anchor Text Optimization: Texts when we click it jump to another website or another page is called Anchor Tag. It is clickable or hyperlink text. We can create it using HTML code.

<a ref=”http://www.iitian.com”>Anchor Text</a>

Backlinks are important SEO ranking factor, it play an significant role in ranking. Google used anchor texts to understand whether or not a particular website was relevant. It is useful for search  engine to penalize website for spam and over-optimization.

10) Blogging: Blogging boost SEO quality by considering  your  website is the best answer to your customers. It use On Page SEO tactic and important for for ranking in search engines, because of blog customer also attracted to your website. SEO is very important ant to any marketers. When you post any blog means you increase your website visibility, anyone user type any keyword   related to your product or service via search engines then your blog will help your website to show the result.

11) SEO Content: Content of any blog or article which contain matched keyword  is very important for generating search engine traffic. SEO refers search engine optimization, it is the process of optimize a website so that people can easily find your website via search engine.

12)Keywords Proximity, Density and Prominence:

a)Keywords Density: PERCENTAGE of times a keyword or phrase appears on a web page compared to the total number of words on the page. SEARCH ENGINE OPTIMIZATION can be used to determine whether a web page is relevant to a specified keyword or phrase.

b) Keyword Prominence: It refers within your web page how prominent your keywords are, put important keywords at the beginning of Title tag, Heading tag and Meta Description, how close to the Title tag, Heading tag(H1,H2,H3,etc) and Meta Description where keywords are placed .Always try to copy the important keyword to beginning and end of any sentences of body.

c)Keyword Proximity: It refers to the distance between the search term’s individual keywords. Whatever we want to search, type the sentence in search term then search term check  the individual words of that sentence, if there is no any repetition between any  alphabet of words then its keywords proximity is excellent. More words match keyword proximity will weak in SEO point of view